/* ═══════════ ADS PAGE STYLES ═══════════ */
    :root { --accent-rgb: 79,140,255; --green: #22c55e; --red: #ef4444; --yellow: #f59e0b; }
    [data-theme="light"] { --accent-rgb: 37,99,235; }

    /* ── Hero ── */
    .ads-hero {
      position: relative;
      min-height: 560px;
      display: flex;
      align-items: center;
      justify-content: center;
      overflow: hidden;
      padding: 120px 24px 60px;
    }

    #radar-canvas {
      position: absolute;
      inset: 0;
      width: 100%;
      height: 100%;
    }

    .ads-hero-inner {
      position: relative;
      z-index: 2;
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 60px;
      max-width: 1100px;
      width: 100%;
      align-items: center;
    }

    .ads-hero-text h1 {
      font-size: clamp(2rem, 4.5vw, 3.2rem);
      font-weight: 800;
      line-height: 1.1;
      letter-spacing: -0.03em;
      margin-bottom: 18px;
    }

    .ads-hero-text p {
      font-size: 1.05rem;
      color: var(--color-muted);
      line-height: 1.7;
      margin-bottom: 28px;
      max-width: 440px;
    }

    .ads-hero-actions { display: flex; gap: 12px; flex-wrap: wrap; }

    /* Live ticker */
    .ads-ticker {
      display: grid;
      grid-template-columns: repeat(2, 1fr);
      gap: 10px;
      max-width: 380px;
    }

    .ticker-card {
      background: var(--color-card);
      border: 1px solid var(--color-border);
      border-radius: 14px;
      padding: 16px;
      position: relative;
      overflow: hidden;
    }

    .ticker-card::before {
      content: '';
      position: absolute;
      top: 0; left: 0; right: 0;
      height: 2px;
      background: var(--color-accent);
    }

    .ticker-card.green::before { background: var(--green); }
    .ticker-card.yellow::before { background: var(--yellow); }
    .ticker-card.red::before { background: #a855f7; }

    .ticker-label { font-size: 0.72rem; color: var(--color-muted); font-weight: 600; text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 6px; }
    .ticker-val   { font-size: 1.6rem; font-weight: 800; letter-spacing: -0.03em; line-height: 1; }
    .ticker-card .ticker-val   { color: var(--color-accent); }
    .ticker-card.green .ticker-val  { color: var(--green); }
    .ticker-card.yellow .ticker-val { color: var(--yellow); }
    .ticker-card.red .ticker-val    { color: #a855f7; }
    .ticker-delta { font-size: 0.7rem; color: var(--green); margin-top: 4px; font-weight: 600; }

    /* Pulse dot */
    .ticker-live {
      position: absolute;
      top: 12px; right: 12px;
      width: 8px; height: 8px;
      border-radius: 50%;
      background: var(--green);
    }
    .ticker-live::after {
      content: '';
      position: absolute;
      inset: -3px;
      border-radius: 50%;
      border: 1.5px solid var(--green);
      animation: liveRing 1.5s ease-out infinite;
    }
    @keyframes liveRing {
      0%   { transform: scale(1); opacity: 0.8; }
      100% { transform: scale(2); opacity: 0; }
    }

    /* ── Ad Preview ── */
    .ad-preview-section {
      padding: 80px 24px;
      max-width: 1100px;
      margin: 0 auto;
    }

    .platform-tabs {
      display: flex;
      gap: 8px;
      flex-wrap: wrap;
      margin: 36px 0 28px;
    }

    .platform-tab {
      display: flex;
      align-items: center;
      gap: 8px;
      background: var(--color-card);
      border: 1.5px solid var(--color-border);
      border-radius: 10px;
      padding: 8px 18px;
      font-size: 0.84rem;
      font-weight: 600;
      cursor: pointer;
      color: var(--color-muted);
      font-family: inherit;
      transition: all 0.2s;
    }

    .platform-tab:hover { border-color: var(--color-accent); color: var(--color-text); }
    .platform-tab.active { background: var(--color-accent); border-color: var(--color-accent); color: white; }

    .platform-tab-icon { font-size: 1rem; }

    .ad-preview-wrap {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 32px;
      align-items: start;
    }

    .ad-panel {
      display: none;
      animation: fadeUp 0.35s ease;
    }

    .ad-panel.active { display: block; }

    @keyframes fadeUp {
      from { opacity: 0; transform: translateY(10px); }
      to   { opacity: 1; transform: translateY(0); }
    }

    /* Google Search Ad mock */
    .google-mock {
      background: #ffffff;
      border-radius: 16px;
      overflow: hidden;
      border: 1px solid #e0e0e0;
      font-family: Arial, sans-serif;
    }

    .gm-searchbar {
      background: #f8f9fa;
      padding: 10px 14px;
      border-bottom: 1px solid #e0e0e0;
      display: flex;
      align-items: center;
      gap: 10px;
    }

    .gm-logo { font-size: 1rem; font-weight: 900; }
    .gm-logo span:nth-child(1) { color: #4285f4; }
    .gm-logo span:nth-child(2) { color: #ea4335; }
    .gm-logo span:nth-child(3) { color: #fbbc04; }
    .gm-logo span:nth-child(4) { color: #4285f4; }
    .gm-logo span:nth-child(5) { color: #34a853; }
    .gm-logo span:nth-child(6) { color: #ea4335; }

    .gm-search-box {
      flex: 1;
      background: white;
      border: 1px solid #dfe1e5;
      border-radius: 24px;
      padding: 5px 14px;
      font-size: 0.78rem;
      color: #202124;
      display: flex;
      align-items: center;
      justify-content: space-between;
    }

    .gm-search-icon { color: #4285f4; font-size: 0.85rem; }

    .gm-body { padding: 12px 14px; }

    .gm-ad-block {
      border: 1px solid #e8eaed;
      border-radius: 8px;
      padding: 10px 12px;
      margin-bottom: 10px;
      background: #fff;
    }

    .gm-ad-tag {
      display: inline-block;
      background: #fff;
      border: 1px solid #006621;
      color: #006621;
      font-size: 0.6rem;
      font-weight: 700;
      padding: 1px 4px;
      border-radius: 2px;
      margin-right: 6px;
    }

    .gm-ad-url  { font-size: 0.68rem; color: #202124; }
    .gm-ad-title { font-size: 0.88rem; color: #1a0dab; font-weight: 400; line-height: 1.3; margin: 3px 0; }
    .gm-ad-desc  { font-size: 0.73rem; color: #4d5156; line-height: 1.4; }
    .gm-ad-ext   { display: flex; gap: 8px; margin-top: 6px; flex-wrap: wrap; }
    .gm-ext-link { font-size: 0.68rem; color: #1a0dab; }

    .gm-organic { padding: 8px 0; border-top: 1px solid #e8eaed; }
    .gm-org-url  { font-size: 0.68rem; color: #5f6368; }
    .gm-org-title { font-size: 0.82rem; color: #1a0dab; margin: 2px 0; }
    .gm-org-desc  { font-size: 0.72rem; color: #4d5156; }

    /* Google Display ad */
    .display-mock {
      background: #f1f3f4;
      border-radius: 16px;
      overflow: hidden;
      border: 1px solid #e0e0e0;
      padding: 14px;
      font-family: Arial, sans-serif;
    }

    .dm-article-placeholder {
      background: white;
      border-radius: 8px;
      padding: 10px;
      margin-bottom: 10px;
    }

    .dm-art-lines { display: flex; flex-direction: column; gap: 6px; }
    .dm-line { background: #e8eaed; border-radius: 3px; height: 8px; }
    .dm-line.short { width: 60%; }
    .dm-line.med   { width: 85%; }
    .dm-line.full  { width: 100%; }

    .dm-banner {
      background: linear-gradient(135deg, #1a237e 0%, #283593 100%);
      border-radius: 8px;
      padding: 14px;
      display: flex;
      align-items: center;
      justify-content: space-between;
      gap: 10px;
    }

    .dm-banner-text { flex: 1; }
    .dm-banner-tag  { font-size: 0.58rem; color: rgba(255,255,255,0.6); text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 4px; }
    .dm-banner-h    { font-size: 0.85rem; font-weight: 800; color: white; line-height: 1.2; margin-bottom: 4px; }
    .dm-banner-p    { font-size: 0.65rem; color: rgba(255,255,255,0.75); }
    .dm-banner-btn  { background: #ff6d00; color: white; border-radius: 4px; padding: 6px 12px; font-size: 0.68rem; font-weight: 800; white-space: nowrap; flex-shrink: 0; }

    .dm-ad-label { font-size: 0.6rem; color: #80868b; text-align: right; margin-top: 4px; }

    /* Facebook mock */
    .fb-mock {
      background: #f0f2f5;
      border-radius: 16px;
      overflow: hidden;
      font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
      max-width: 340px;
      margin: 0 auto;
    }

    .fb-bar {
      background: #1877f2;
      padding: 8px 14px;
      display: flex;
      align-items: center;
      justify-content: space-between;
    }

    .fb-logo  { font-size: 1rem; font-weight: 900; color: white; }
    .fb-icons { display: flex; gap: 6px; font-size: 0.8rem; color: rgba(255,255,255,0.8); }

    .fb-story-strip {
      background: white;
      padding: 8px 10px;
      display: flex;
      gap: 8px;
      overflow: hidden;
      border-bottom: 1px solid #e4e6ea;
    }

    .fb-story {
      width: 44px; height: 60px;
      border-radius: 8px;
      flex-shrink: 0;
      display: flex;
      align-items: flex-end;
      padding: 4px;
      background: linear-gradient(135deg, #667eea, #764ba2);
    }

    .fb-story-name { font-size: 0.5rem; color: white; font-weight: 700; line-height: 1.1; }

    .fb-post {
      background: white;
      margin: 6px 0;
      border-top: 1px solid #e4e6ea;
      border-bottom: 1px solid #e4e6ea;
    }

    .fb-post-header {
      padding: 10px 12px 6px;
      display: flex;
      align-items: center;
      gap: 8px;
    }

    .fb-avatar {
      width: 32px; height: 32px;
      border-radius: 50%;
      background: linear-gradient(135deg, #4f8cff, #a855f7);
      display: flex; align-items: center; justify-content: center;
      font-size: 0.8rem;
      flex-shrink: 0;
    }

    .fb-post-meta { flex: 1; }
    .fb-post-name { font-size: 0.78rem; font-weight: 700; color: #050505; }
    .fb-post-sub  { font-size: 0.62rem; color: #65676b; }
    .fb-sponsored-tag { font-size: 0.6rem; color: #65676b; background: #e4e6ea; padding: 2px 6px; border-radius: 3px; font-weight: 600; }

    .fb-ad-img {
      width: 100%;
      height: 90px;
      background: linear-gradient(135deg, #0f172a 0%, #1e3a5f 100%);
      display: flex;
      align-items: center;
      justify-content: center;
      font-size: 2rem;
    }

    .fb-ad-footer {
      padding: 8px 12px;
      background: #f0f2f5;
      display: flex;
      align-items: center;
      justify-content: space-between;
    }

    .fb-ad-url  { font-size: 0.6rem; color: #65676b; text-transform: uppercase; letter-spacing: 0.04em; }
    .fb-ad-h    { font-size: 0.78rem; font-weight: 700; color: #050505; }
    .fb-ad-desc { font-size: 0.65rem; color: #65676b; }
    .fb-ad-cta  { background: #1877f2; color: white; border-radius: 5px; padding: 5px 12px; font-size: 0.7rem; font-weight: 700; flex-shrink: 0; }

    /* Instagram mock */
    .ig-mock {
      background: #ffffff;
      border-radius: 16px;
      overflow: hidden;
      font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
      max-width: 320px;
      margin: 0 auto;
      border: 1px solid #e0e0e0;
    }

    .ig-bar {
      padding: 8px 12px;
      display: flex;
      align-items: center;
      justify-content: space-between;
      border-bottom: 1px solid #efefef;
    }

    .ig-logo { font-size: 0.9rem; font-weight: 900; color: #262626; font-style: italic; }
    .ig-icons { display: flex; gap: 10px; font-size: 0.85rem; }

    .ig-post-header {
      padding: 8px 12px;
      display: flex;
      align-items: center;
      gap: 8px;
    }

    .ig-avatar {
      width: 28px; height: 28px;
      border-radius: 50%;
      background: linear-gradient(45deg, #f09433, #e6683c, #dc2743, #cc2366, #bc1888);
      flex-shrink: 0;
      display: flex; align-items: center; justify-content: center;
      font-size: 0.7rem;
    }

    .ig-name { font-size: 0.78rem; font-weight: 700; color: #262626; }
    .ig-sponsored { font-size: 0.62rem; color: #8e8e8e; }
    .ig-more { margin-left: auto; color: #8e8e8e; font-size: 1rem; }

    .ig-img {
      width: 100%;
      height: 200px;
      background: linear-gradient(160deg, #1a1a2e 0%, #16213e 50%, #0f3460 100%);
      display: flex;
      align-items: center;
      justify-content: center;
      flex-direction: column;
      gap: 8px;
    }

    .ig-img-icon { font-size: 2.5rem; }
    .ig-img-text { font-size: 0.9rem; font-weight: 800; color: white; text-align: center; line-height: 1.2; }
    .ig-img-sub  { font-size: 0.7rem; color: rgba(255,255,255,0.7); }

    .ig-actions {
      padding: 8px 12px 4px;
      display: flex;
      gap: 12px;
      font-size: 1rem;
    }

    .ig-caption { padding: 2px 12px 8px; font-size: 0.75rem; color: #262626; line-height: 1.4; }
    .ig-caption strong { font-weight: 700; }

    .ig-cta-bar {
      background: #fafafa;
      border-top: 1px solid #efefef;
      padding: 8px 12px;
      display: flex;
      align-items: center;
      justify-content: space-between;
    }

    .ig-learn-more { background: none; border: 1px solid #dbdbdb; border-radius: 4px; padding: 4px 12px; font-size: 0.72rem; font-weight: 600; color: #262626; cursor: default; }

    /* Ad info panel */
    .ad-info-panel {
      display: flex;
      flex-direction: column;
      gap: 16px;
    }

    .ad-info-title { font-size: 1.3rem; font-weight: 800; letter-spacing: -0.02em; }
    .ad-info-desc  { font-size: 0.9rem; color: var(--color-muted); line-height: 1.7; }

    .ad-stat-row {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 10px;
    }

    .ad-stat {
      background: var(--color-card);
      border: 1px solid var(--color-border);
      border-radius: 10px;
      padding: 12px;
    }

    .ad-stat-num   { font-size: 1.3rem; font-weight: 800; color: var(--color-accent); }
    .ad-stat-label { font-size: 0.75rem; color: var(--color-muted); margin-top: 2px; }

    .ad-features { display: flex; flex-direction: column; gap: 8px; }

    .ad-feature {
      display: flex;
      align-items: center;
      gap: 10px;
      font-size: 0.85rem;
    }

    .ad-feature-dot {
      width: 6px; height: 6px;
      border-radius: 50%;
      background: var(--green);
      flex-shrink: 0;
    }

    /* ── Funnel ── */
    .funnel-section {
      padding: 80px 24px;
      max-width: 1100px;
      margin: 0 auto;
    }

    .funnel-wrap {
      margin-top: 48px;
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 48px;
      align-items: center;
    }

    .funnel-visual { position: relative; }

    .funnel-stage {
      display: flex;
      align-items: center;
      gap: 16px;
      margin-bottom: 8px;
    }

    .funnel-bar-wrap {
      flex: 1;
      height: 44px;
      position: relative;
    }

    .funnel-bar-bg {
      position: absolute;
      inset: 0;
      background: var(--color-card);
      border-radius: 6px;
    }

    .funnel-bar-fill {
      position: absolute;
      top: 0; left: 0; bottom: 0;
      border-radius: 6px;
      width: 0%;
      transition: width 1.2s cubic-bezier(0.4,0,0.2,1);
    }

    .funnel-bar-label {
      position: absolute;
      top: 50%; left: 12px;
      transform: translateY(-50%);
      font-size: 0.78rem;
      font-weight: 700;
      color: white;
      z-index: 2;
      white-space: nowrap;
    }

    .funnel-meta {
      min-width: 120px;
      text-align: right;
    }

    .funnel-num   { font-size: 1.3rem; font-weight: 800; letter-spacing: -0.02em; }
    .funnel-label { font-size: 0.72rem; color: var(--color-muted); }
    .funnel-rate  { font-size: 0.68rem; color: var(--green); font-weight: 600; margin-top: 2px; }

    .funnel-connector {
      width: 2px;
      height: 8px;
      background: var(--color-border);
      margin: 0 0 8px calc(50% - 1px + 60px);
    }

    .funnel-stats-grid {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 12px;
    }

    .funnel-stat-card {
      background: var(--color-card);
      border: 1px solid var(--color-border);
      border-radius: 14px;
      padding: 20px;
      text-align: center;
    }

    .funnel-stat-card .num {
      font-size: 1.8rem;
      font-weight: 800;
      letter-spacing: -0.03em;
      display: block;
    }

    .funnel-stat-card .lbl {
      font-size: 0.78rem;
      color: var(--color-muted);
      margin-top: 4px;
      line-height: 1.4;
    }

    /* ── ROI Calculator ── */
    .roi-section {
      padding: 80px 24px;
      max-width: 960px;
      margin: 0 auto;
    }

    .roi-card {
      background: var(--color-card);
      border: 1px solid var(--color-border);
      border-radius: 20px;
      padding: 40px;
      margin-top: 40px;
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 40px;
    }

    .roi-inputs h3 { font-size: 1rem; font-weight: 700; margin-bottom: 24px; }

    .roi-field { margin-bottom: 24px; }

    .roi-field-label {
      font-size: 0.82rem;
      color: var(--color-muted);
      margin-bottom: 10px;
      display: flex;
      justify-content: space-between;
    }

    .roi-field-label strong { color: var(--color-accent); font-size: 0.95rem; }

    .roi-slider {
      width: 100%;
      accent-color: var(--color-accent);
      cursor: pointer;
      height: 4px;
    }

    .roi-industry {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 8px;
    }

    .industry-btn {
      background: var(--color-bg);
      border: 1.5px solid var(--color-border);
      border-radius: 8px;
      padding: 8px;
      font-size: 0.78rem;
      font-weight: 600;
      color: var(--color-muted);
      cursor: pointer;
      font-family: inherit;
      transition: all 0.2s;
      text-align: center;
    }

    .industry-btn:hover { border-color: var(--color-accent); color: var(--color-text); }
    .industry-btn.active { background: rgba(var(--accent-rgb),0.1); border-color: var(--color-accent); color: var(--color-accent); }

    .roi-results h3 { font-size: 1rem; font-weight: 700; margin-bottom: 24px; }

    .roi-result-list { display: flex; flex-direction: column; gap: 12px; }

    .roi-result-item {
      background: var(--color-bg);
      border: 1px solid var(--color-border);
      border-radius: 12px;
      padding: 14px 16px;
      display: flex;
      justify-content: space-between;
      align-items: center;
    }

    .roi-result-label { font-size: 0.82rem; color: var(--color-muted); }

    .roi-result-val {
      font-size: 1.2rem;
      font-weight: 800;
      color: var(--color-accent);
      letter-spacing: -0.02em;
      transition: all 0.3s ease;
    }

    .roi-result-item.highlight {
      background: rgba(var(--accent-rgb),0.08);
      border-color: rgba(var(--accent-rgb),0.3);
    }

    .roi-result-item.highlight .roi-result-val { color: var(--green); }

    /* ── Platforms ── */
    .platforms-section {
      padding: 80px 24px;
      max-width: 1100px;
      margin: 0 auto;
    }

    .platforms-grid {
      display: grid;
      grid-template-columns: repeat(4, 1fr);
      gap: 16px;
      margin-top: 40px;
    }

    .platform-card {
      background: var(--color-card);
      border: 1px solid var(--color-border);
      border-radius: 16px;
      padding: 28px 20px;
      text-align: center;
      transition: all 0.3s ease;
      cursor: default;
      position: relative;
      overflow: hidden;
    }

    .platform-card::before {
      content: '';
      position: absolute;
      inset: 0;
      opacity: 0;
      transition: opacity 0.3s ease;
    }

    .platform-card:hover { transform: translateY(-5px); }
    .platform-card:hover::before { opacity: 1; }
    .platform-card:hover { box-shadow: 0 12px 40px rgba(0,0,0,0.2); }

    .platform-card.google { border-top: 3px solid #4285f4; }
    .platform-card.google:hover { border-top-color: #4285f4; box-shadow: 0 12px 40px rgba(66,133,244,0.2); }

    .platform-card.facebook { border-top: 3px solid #1877f2; }
    .platform-card.facebook:hover { box-shadow: 0 12px 40px rgba(24,119,242,0.2); }

    .platform-card.instagram { border-top: 3px solid #e1306c; }
    .platform-card.instagram:hover { box-shadow: 0 12px 40px rgba(225,48,108,0.2); }

    .platform-card.display { border-top: 3px solid #34a853; }
    .platform-card.display:hover { box-shadow: 0 12px 40px rgba(52,168,83,0.2); }

    .platform-logo { font-size: 2.2rem; margin-bottom: 12px; display: block; }
    .platform-name { font-size: 0.95rem; font-weight: 700; margin-bottom: 6px; }
    .platform-desc { font-size: 0.78rem; color: var(--color-muted); line-height: 1.4; margin-bottom: 14px; }

    .platform-tags { display: flex; flex-wrap: wrap; gap: 4px; justify-content: center; }

    .platform-tag {
      background: var(--color-bg);
      border: 1px solid var(--color-border);
      border-radius: 999px;
      padding: 2px 8px;
      font-size: 0.65rem;
      color: var(--color-muted);
    }

    /* Responsive */
    @media (max-width: 900px) {
      .ads-hero-inner  { grid-template-columns: 1fr; }
      .ad-preview-wrap { grid-template-columns: 1fr; }
      .funnel-wrap     { grid-template-columns: 1fr; }
      .roi-card        { grid-template-columns: 1fr; }
      .platforms-grid  { grid-template-columns: repeat(2, 1fr); }
    }

    @media (max-width: 768px) {
      .ads-hero { min-height: unset; padding: 96px 18px 52px; }
      .roi-card { padding: 28px 20px; }
    }

    @media (max-width: 600px) {
      .ads-hero { padding: 88px 18px 48px; }
      .ads-ticker { grid-template-columns: 1fr 1fr; max-width: 100%; }
      .ad-preview-section,
      .funnel-section,
      .roi-section,
      .platforms-section { padding: 56px 18px; }
      .platforms-grid { grid-template-columns: 1fr 1fr; }
      .funnel-stats-grid { grid-template-columns: 1fr 1fr; }
      .roi-card { padding: 24px 16px; gap: 28px; }
      .ad-stat-row { grid-template-columns: 1fr 1fr; }
    }

    @media (max-width: 480px) {
      .platforms-grid { grid-template-columns: 1fr; }
    }