Shrenovation.ie
Kalin was starting a renovation business from scratch. No website, no online presence, no digital footprint. Within two weeks of engaging PrepTech, the site was live and the first paying client had come through the door via digital ads.
Visit shrenovation.ie"I didn't think it would happen this fast. The website was up and looking the part in the first week, and by the second week we had our first customer come through. I was nervous about all the digital stuff — I didn't know where to start — but it was straightforward from beginning to end. I'd recommend it to anyone starting out."
Kalin
Owner, Shrenovation.ie · Renovation Services, Ireland
The challenge
Starting from zero
When Kalin came to PrepTech, he had a trade and the drive to go out on his own — but nothing online. No website, no Google presence, no way for customers to find him. For a renovation business, where trust and first impressions matter enormously, that was a serious gap.
The goal was simple: get him professional, visible, and generating enquiries as fast as possible — without overcomplicating it.
What we built
The work
Week 1
Website designed, built, and live
We built a clean, professional website for Shrenovation.ie — showcasing their renovation services, building credibility with a strong first impression, and set up to capture enquiries via a contact form. Mobile-responsive, fast-loading, with SEO foundations in place. Domain and hosting sorted end-to-end.
Week 1–2
Digital advertising campaign launched
Alongside the website, we set up a targeted digital advertising campaign to drive immediate traffic to the new site. Rather than waiting months for organic search to kick in, paid ads meant Kalin's business was in front of potential customers from day one.
Week 2
First client secured
The combination worked. Within the second week, Kalin had his first paying client — a direct result of the ad campaign driving traffic to a website that converted. For a business that had nothing online two weeks earlier, that's a meaningful result fast.
Services used
What was delivered
Both services were delivered as part of a single engagement — brief to live in under two weeks. No project management overhead, no drawn-out timelines. Just focused execution.
The takeaway
What made it work
Speed and integration. A website alone would have taken months to gain organic traction. Ads alone, without a professional site to land on, would have wasted budget on a poor first impression. The two together — launched simultaneously — meant traffic arrived to a site that was already working hard to convert it.
This is the core of the PrepTech approach: don't do half the job. Build the foundation properly and make everything work together from the start.